Been thinking about client acquisition strategy lately
Cold outreach works.
Content works.
Referrals work.
But there’s another lane people ignore.
Partnering with businesses that already touch your ideal clients without competing with you.
Think Shopify.
When someone launches a store, they don’t just need a website.
They need ads, email, tracking, creatives, CRO.
Imagine if, at signup, Shopify said:
“Hey, want help growing this store? Try this agency.”
That’s the play.
Not fighting other agencies.
Not chasing business owners.
Partner with the platforms, tools, or service providers your clients already trust.
Examples: • Website builders
• POS systems
• Booking software
• CRMs
• Payment processors
• Accounting tools
They win because their users succeed.
You win because clients come pre-qualified.
It’s slower to set up.
But way cleaner than cold DMing forever.
Curious has anyone here landed clients through partnerships like this instead of outreach?
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Been thinking about client acquisition strategy lately
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