On TikTok, IG, and YouTube, pinned posts (or featured videos) are prime real estate. Instead of letting the algorithm decide your first impression, you decide. Think of pinned posts as: - Your intro - Your best work - Your most important message Good ideas for pinned content: - A short “who I am + what I do” video - Your best performing piece of content - A clear offer explainer or “start here” style post - A simple FAQ or breakdown your audience needs Ask yourself: - If someone only watched my pinned posts, would they get what I’m about? - Do my pinned posts match my current direction, or are they old and random? Day 6 Challenge 1. Choose up to 3 posts to pin (or feature). 2. Make sure at least one of them clearly shows who you are / what you do. 3. Comment below: Your platform How many pinned posts you have now What type of content you decided to pin (intro, best-performing, or explainer) 4. We’re shaping that first impression on purpose now.

Your link is where the action happens. But for a lot of people, it’s either: - going nowhere, - going to a dead page, or - going to a link tree with 18 random options. Today is about one simple rule: Your link should point to one clear next step. That might be: - Your website - Your booking page - Your best landing page - A simple “all-in-one” link page (but still with a clear main button) Ask yourself: - If a stranger clicked my link, would they know what to do next? - Is the first button on that page my #1 priority (not buried in the middle)? - Does my link match what my bio says? Messy link = wasted traffic.

We’ve checked our pages, we’ve cleaned up our bios…Today is about two things people underestimate: your profile picture and your name. These are the first things people see and the first things the algorithm reads. 1) Profile Picture Rules Ask yourself: - Can someone recognize me in real life from this photo? - Is my face clear and centered (not tiny in the corner)? - Is the background simple or clean, not wild and distracting? - Does this picture match the energy of my brand (fun, professional, creative, etc.)? Quick tips: - Avoid group photos as your main profile pic. - Use good lighting (face toward a window > dark car selfie). - If you’re a business, use a simple logo that’s readable small. 2) Name = Search, Not Just Style On a lot of platforms (especially IG and TikTok), your “Name” field is searchable.That’s free SEO you’re probably wasting. Instead of just: “Patrick” Try: “Patrick | Social Media Setup” Or: “Patrick – Houston Videography” Think:First name (or brand) + what you do / who you help.Make it easier for people to find you and remember why they followed you. Day 4 Challenge 1. Update your profile picture so it’s: clear, clean, and on-brand. 2. Update your Name field to include what you actually do. 3. Comment below: I’ll scroll through the comments and react to some of the updates so we can keep improving together. Little changes like this stack up. Your page should introduce you before you say a word.

Yesterday we talked about doing a quick check-up on your page.Today is about one thing: your bio. Most bios are either: - too vague (“Just vibing ✨”), or - too packed (“CEO | Speaker | Coach | Model | Dog Dad | 17 flags…”) Here are 3 simple bio formulas you can steal and plug your details into. 1) The “Who I Help + How” Formula Good for: service providers, coaches, creatives, freelancers. I help [who] get [result] using [how] Examples: - “I help small businesses get more leads using short-form video.” - “I help busy moms eat better with simple, realistic recipes.” Try it: I help [type of person] get [result] using [method/skill] 2) The “What I Do + Proof” Formula Good for: creators, educators, personal brands. [What you create/teach] for [who] - [1 social proof or focus] Examples: - “Content tips for new creators | 0–10k followers journey.” - “Money basics for first-gen adults | Breaking it down in plain language.” Try it: [topic] for [who] | [angle/proof] 3)The “Local / In-Person” Formula Good for: local businesses, artists, barbers, stylists, trainers, etc. [What you do] in [city/area] - [what makes you different] Examples: - “Event photography in Houston | Clean, bold, story-driven images.” - “Natural hair stylist in Atlanta | Healthy hair first, styles second.” Try it: [job/offer] in [city] | [difference/promise] Your Day 3 Challenge 1. Pick one formula above. 2. Write a new bio for one platform (TikTok, IG, or YouTube). 3. Post your new bio in the comments and say which formula you used. I’ll be checking the comments and dropping suggestions so we can tighten these up together. Small bio change, big first impression. 💬

A lot of people don’t need a whole new brand… they just need someone to look at their page and say: “Fix this, this, and this first.” So today I’m doing free mini audits for members. If you want feedback, drop this in the comments: 1. Your @ handle 2. Your main platform (TikTok, IG, or YouTube) 3. Your goal for the next 90 days (ex: get 1k followers, sell 20 products, book more clients, grow a podcast, etc.) I’ll reply with: - 2–3 things I would fix right away on your profile - 1 content idea you can post this week If you already know you’d rather have someone set this up and manage it with you or for you, you can also comment “manage me” or DM me and we’ll talk about what that could look like. Let’s clean these pages up. 🚀