Your link is where the action happens.
But for a lot of people, it’s either:
- going nowhere,
- going to a dead page, or
- going to a link tree with 18 random options.
Today is about one simple rule:
Your link should point to one clear next step.
That might be:
- Your website
- Your booking page
- Your best landing page
- A simple “all-in-one” link page (but still with a clear main button)
Ask yourself:
- If a stranger clicked my link, would they know what to do next?
- Is the first button on that page my #1 priority (not buried in the middle)?
- Does my link match what my bio says?
Messy link = wasted traffic.