Day 6: Use Pinned Posts to Tell New People Who You Are
On TikTok, IG, and YouTube, pinned posts (or featured videos) are prime real estate.
Instead of letting the algorithm decide your first impression, you decide.
Think of pinned posts as:
  • Your intro
  • Your best work
  • Your most important message
Good ideas for pinned content:
  • A short “who I am + what I do” video
  • Your best performing piece of content
  • A clear offer explainer or “start here” style post
  • A simple FAQ or breakdown your audience needs
Ask yourself:
  • If someone only watched my pinned posts, would they get what I’m about?
  • Do my pinned posts match my current direction, or are they old and random?
Day 6 Challenge
  1. Choose up to 3 posts to pin (or feature).
  2. Make sure at least one of them clearly shows who you are / what you do.
  3. Comment below: Your platform How many pinned posts you have now What type of content you decided to pin (intro, best-performing, or explainer)
We’re shaping that first impression on purpose now.
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Patrick Chery
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Day 6: Use Pinned Posts to Tell New People Who You Are
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