On TikTok, IG, and YouTube, pinned posts (or featured videos) are prime real estate.
Instead of letting the algorithm decide your first impression, you decide.
Think of pinned posts as:
- Your intro
- Your best work
- Your most important message
Good ideas for pinned content:
- A short “who I am + what I do” video
- Your best performing piece of content
- A clear offer explainer or “start here” style post
- A simple FAQ or breakdown your audience needs
Ask yourself:
- If someone only watched my pinned posts, would they get what I’m about?
- Do my pinned posts match my current direction, or are they old and random?
Day 6 Challenge
- Choose up to 3 posts to pin (or feature).
- Make sure at least one of them clearly shows who you are / what you do.
- Comment below: Your platform How many pinned posts you have now What type of content you decided to pin (intro, best-performing, or explainer)
We’re shaping that first impression on purpose now.