How to use Contests for Growing a New Community?

Thanks for the tag

💛

My niche is a curated marketplace for creators, entrepreneurs, and other online builders to showcase their offers and gain visibility, while free members can browse, connect, and learn through free resources. Kind of like a real farmers market, but for content creators, entrepreneurs, & online builders.

I’m currently trying to grow the first 20-25 quality paid vendors, which is tricky because it’s a two-sided marketplace. I need enough quality vendors to create value for members, which then helps attract more vendors.

What’s the best way to run a contest that:

✨ creates engagement

✨ attracts quality vendors

✨ helps grow community momentum

✨ still provides value for free members

How do you use contests in your community?

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How to use Contests for Growing a New Community?