Overused AI expressions
These are thanks to Ruben Hassid, my favorite prompting master, here is the list of those overused AI phrases we have come to know and love/hate.
The “IN A WORLD WHERE” DRAMA
Set up a vague, cinematic world → drop a moral.
Formula:
“In a world where [scary/overwhelming change], [virtue/edge] becomes [currency/advantage].”
Examples:
“In a world where everyone has AI, taste becomes the only edge.” “In a world where content is infinite, curation becomes priceless.” “In a world where prompts are cheap, perspective is expensive.”
The “MOST PEOPLE VS FEW WHO” SPLIT
Moralizing generalization.
Formula:
“Most people [lazy thing]. The few who win [disciplined thing].”
Examples:
“Most people use AI to move faster. The few who win use it to think deeper.” “Most teams chase more tools. The best teams master one workflow.” “Most creators fight the algorithm. The smart ones train it.”
The “STOP DOING X. START DOING Y.” SWITCH
Simple binary.
Formula:
“Stop [old habit]. Start [new habit].”
Examples:
“Stop asking AI for ideas. Start asking it for decisions.” “Stop writing from scratch. Start rewriting drafts.” “Stop collecting prompts. Start building workflows.”
The “NOT THIS. NOT THAT. BUT THIS.” TRIPLE
Rhythmic fake depth. Two strawmen, one “insight”.
Formula:
“It’s not [obvious thing]. It’s not [second obvious thing]. It’s [third ‘unexpected’ thing].”
Examples:
“It’s not about perfect prompts. It’s not about new tools. It’s about repeating one boring workflow every day.” “It’s not speed. It’s not talent. It’s consistency with feedback.” “It’s not learning AI. It’s not learning code. It’s learning to ask better questions.”
The “IF YOU’RE NOT DOING X, YOU’RE ALREADY BEHIND” FOMO
Standard AI-doomer productivity threat.
Formula:
“If you’re not [using/doing X] yet, you’re already [losing/behind].”
Examples:
“If you’re not using AI to review your work, you’re already behind.”“If you’re not training one model on your voice, you’re replacable.”“If you’re not tracking what AI actually saves you, you’re not improving. You’re guessing.”
The “THE REAL WORK IS…” REVEAL
Downplays visible effort, glorifies invisible layer.
Formula:
“The real [work/game/battle] isn’t [what everyone sees]. It’s [what ‘masters’ do].”
Examples:
“The real AI work isn’t typing prompts. It’s deciding which answers to keep.” “The real game isn’t learning tools. It’s learning when not to use them.” “The real leverage isn’t AI output. It’s the decisions you make because of it.”
The “YOU DON’T NEED MORE X. YOU NEED Y.” MINIMALIST SMACK
Pretends to simplify while still saying nothing specific.
Formula: “You don’t need more [resources]. You need [intangible virtue].”
Examples: “You don’t need more AI tools. You need one process you repeat.” “You don’t need more information. You need thresholds for action.” “You don’t need more ideas. You need more published experiments.”
The “IT’S NEVER BEEN EASIER / HARDER” PARADOX
Big era statement with two exaggerated claims.
Formula:
“It’s never been easier to [do thing]. It’s never been harder to [do deeper thing].”
Examples:
“It’s never been easier to create content. It’s never been harder to be remembered.” “It’s never been easier to start using AI. It’s never been harder to use it with taste.” “It’s never been easier to sound smart. It’s never been harder to be trusted.”
The “HERE’S THE TRUTH / NOBODY TELLS YOU” FAKE REVEAL
Signals depth by declaring “truth” before saying something generic.
Formula:
“Here’s the truth: [obvious statement]” or
“What nobody tells you is that [obvious statement].”
Examples:
“Here’s the truth: AI won’t fix a boring offer.” “What nobody tells you is that AI only amplifies the work you were already avoiding.” “Here’s the truth: prompts don’t matter if you never ship.”
Some think that now since these are so obvious and overused that you should avoid these at all costs and then you will constantly have an edge on creative writing because people will think “You must be legit” just because you don’t (obviously) use AI.
And you won't get judged. YAY.
Interesting huh.
Using AI is both seen as a competitive advantage (you’re getting better at an avant-garde technology) and a disadvantage (you’re lazy).
I think the key is training ChatGPT to write in your brand voice, write like a human, write like you, and avoid these common phrases, words and traps, that are AI 'tell tales'. And better - make yourself a GPT. write your copy. run it through your GPT. edit and refine. then share.
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Overused AI expressions
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