A huge thanks to for leading an incredible first session of our AI Answer Engine Optimization (AEO) Beta Program! We're off to a strong start, already gaining more understanding in the shifts in search, visibility, and how AI tools actually find us online.
Key Takeaways:
- El introduced the move from traditional SEO to AEO: optimizing content for AI search tools like ChatGPT, Perplexity, and Gemini.
- AI tools now often provide answers without users clicking through, so if you’re not in the answer box, you're invisible.
- Participants ran mini audits, testing visibility of their businesses across AI tools, with mixed (and eye-opening) results.
- Homework was set to identify your top customer questions and write three concise answers for next session.
- Insights sparked deeper discussions around AI bias, voice search, schema, and content strategies.
Next Steps:
✅ Complete the customer Q&A homework via the Claude link
📅 Sessions will now run fortnightly to allow for integration + reflection
🗂 Amanda set up a custom AEO resource hub here in Skool
🧵 A community thread will be created for ongoing discussion
🔍 Everyone to run visibility searches for each other’s brands in ChatGPT, Google & Perplexity
Replay + notes are now live in the AEO Classroom Hub.