Google Drops Its Biggest 2025 Ad Releases
Google’s year-end recap is loaded with major updates. The big picture: more AI automation, more controls for advertisers, and a huge push toward performance clarity.
Highlights at a glance:AI Overviews now show ads globally, AI Mode unlocks mid-funnel queries, AI Max launches in 2026, PMax finally gets real reporting (search terms, channels, negatives), Demand Gen adds feeds + CPC bidding, YouTube rolls out Shoppable CTV, Merchant Center gets AI visuals + brand profiles, and Google Ads gains Asset Studio + smarter data tools.
Overall trend? Automation + transparency = the new 2026 performance stack.
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Daan Coenen
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Google Drops Its Biggest 2025 Ad Releases
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