OpenAI rolled out a new shopping research feature inside ChatGPT, and it’s basically a personalized buyer’s-guide engine. Here’s the gist: 🛍️ What it does You tell ChatGPT what you’re looking for → it asks a few smart questions → it builds a full buyer’s guide with prices, reviews, specs, and images pulled from across the web. Think “Which monitor should I buy?” or “Find me the best running shoes for trail ultras.” 📱 Available today Rolling out now on web + mobile for all logged-in users (Free, Go, Plus, Pro). Powered by a shopping-optimized GPT-5 mini model. 💡 Why it matters This pushes early-stage product research into ChatGPT instead of Google.Users can refine results (“More like this” / “Not interested”), and the model updates in real time. For retailers? Visibility is going to depend on how well your products show up in OpenAI’s system + the allowlisting process. ⚠️ Not perfect yet OpenAI admits it can get price/availability wrong, so always double-check on merchant sites. 🛒 What’s next OpenAI plans to add direct purchasing via Instant Checkout, meaning you’ll be able to go from discovery to buying without leaving ChatGPT. This is a big one for search, e-commerce, and anyone in SEO. Early-stage intent is moving fast.

A fresh analysis from SE Ranking just landed, and it cuts through the hype surrounding llms.txt. After studying ~300,000 domains, they found no measurable correlation between implementing llms.txt and getting cited in LLM answers (ChatGPT, Gemini, etc.). Here’s what you need to know 👇 SE Ranking analyzed 300,000 domains and the results are clear: - Only 1 in 10 sites use llms.txt - Sites with the file don’t get cited more often - Removing llms.txt actually made their prediction model more accurate - Google & OpenAI don’t treat it as a ranking/citation signal 👉 What this means Adding llms.txt is fine and low-effort — but don’t expect any visibility boost right now.It’s experimental, not a proven lever.

There’s a new file in town, llms.txt.It helps AI assistants (like ChatGPT, Perplexity, and Gemini) understand your website and identify your most important pages. ✅ Already live in the latest Yoast update.💡 Not on WordPress? Just create your own llms.txt and upload it to your site root (like robots.txt). This is SEO for the AI era, free, simple, and future-proof. What do you think: will AI optimization become the next big thing after SEO?

OpenAI just launched ChatGPT Atlas, an AI-powered browser where ChatGPT literally browses with you. 🤯 You can ask it to summarize pages, compare products, or even fill out forms, all inside the browser. But here’s the real shift: Atlas doesn’t “search”, it understands.That means SEO is moving from ranking in Google → to being trusted by AI. I broke it all down here 👇 👉 [Read the full breakdown on ChatGPT Atlas + SEO] What do you think? End of search engines, or next evolution of content?