🚀 ChatGPT Just Added Shopping Research, Huge Shift for Product Discovery

OpenAI rolled out a new shopping research feature inside ChatGPT, and it’s basically a personalized buyer’s-guide engine.

Here’s the gist:

🛍️ What it does

You tell ChatGPT what you’re looking for → it asks a few smart questions → it builds a full buyer’s guide with prices, reviews, specs, and images pulled from across the web. Think “Which monitor should I buy?” or “Find me the best running shoes for trail ultras.”

📱 Available today

Rolling out now on web + mobile for all logged-in users (Free, Go, Plus, Pro). Powered by a shopping-optimized GPT-5 mini model.

💡 Why it matters

This pushes early-stage product research into ChatGPT instead of Google.Users can refine results (“More like this” / “Not interested”), and the model updates in real time. For retailers? Visibility is going to depend on how well your products show up in OpenAI’s system + the allowlisting process.

⚠️ Not perfect yet

OpenAI admits it can get price/availability wrong, so always double-check on merchant sites.

🛒 What’s next

OpenAI plans to add direct purchasing via Instant Checkout, meaning you’ll be able to go from discovery to buying without leaving ChatGPT.

This is a big one for search, e-commerce, and anyone in SEO. Early-stage intent is moving fast.

0 comments

SEO Skool [FREE]

skool.com/seo-skool-3740

A community for entrepreneurs who want to master SEO themselves. Learn how to rank higher, attract more customers, and grow your business online 🚀.

The 7-Figure Accelerator

Bring people together around your passion and get paid.