From burning cash on agencies to having 10X days

Zac Hansen

4d • Resources

Quick one as I’ve had a lot of sun and fun with the girls in the garden today…

This goes back to our client Meenakshi helping mamas make sure their babies actually sleep at night.

Before working together, she had an agency build her a funnel with three huge red flags:

It completely overpromised an unrealistic result where you could put your baby to sleep without crying 🤢

It was barley breaking even 👎

It required her to be on calls.

Sick and tired of the old agency’s work, she took a financial leap of faith (like most clients do) and decided to work with me to build her Micro Offer.

When we sat down, I uncovered that Meenakshi had quite an interesting methodology.

Often times being a Category of One in a crowded market comes down to pulling out those unique mechanisms that we gloss over but don’t actually lead to results.

So we doubled down on that, rebuilt her sales page.

The result?

She regularly celebrated having “10X days”...

…Without touching her ads for over 4 months.

Nice win.

This is why I use AI to help me but don’t rely on AI to build offers.

AI is amazing but it often misses the subtle nuances of what makes things great.

Or it glosses over them when it should be doubling down on them.

This is why I decided I’m going to sit with a few folks 1-on-1 and build their Micro Offers live with them.

Where they walk away from that call having an offer they can literally hit “launch” to on their ads manager.

I’ve got three spots open and then I’m shutting this down.

If you want the details, reply back with “Install” and I’ll send the bare basic doc your way.