10d • Wins!
New Release: The Cognitive Demo
Hey everyone — I’m excited to share that my latest book, The Cognitive Demo, is officially published.
This book breaks down the neuroscience of how buyers learn and provides a step-by-step framework for creating high-impact software demonstrations. If you’re in sales engineering, SaaS, consulting, or any role where you present complex solutions, this may be useful.
Key takeaways include:
- Cognitive sequencing for modern demos
- How to reduce cognitive load
- Presentation structure based on learning science
- Proven techniques for clarity, momentum, and engagement
If you’d like to check it out, here’s the link: https://a.co/d/6s9JeAi
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New Release: The Cognitive Demo
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