Is my author platform critical? · Non-Fiction Author Lab

Is my author platform critical?

I've seen two approaches for first-time authors to be successful with book sales:

1) Build a large following/author platform

2) The "Write Useful Books" approach which depends on writing a book that target readers will recommend to their friends.

I'm leaning towards #2 and Id like to hear any examples of success with that method.

Thanks in advance!

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