Jul 25 • General discussion
Part 5: Compensation... But NOT Only Money
Fourth thing every influencer wants...
Compensation.
But here's the kicker...
It doesn't have to be money.
Most people lead with cash.
"I'll give you 50% commission."
"How about $500 flat fee?"
Wrong approach.
Money is actually last on the list.
Here's what influencers value more...
Exposure.
Skills.
Licensing rights.
Access.
Trading instead of paying.
Real example...
Ronin member came to Travis and said:
"Could I trade you an ad in my 300K+ newsletter for the Ronin Reup Deal?"
Done.
No money changed hands.
But they both got what they wanted.
He got access to a proven offer for his audience.
Travis got exposure to 300K people.
Perfect trade.
Here's why this works better than money...
When you pay someone cash...
It feels like a transaction.
When you trade value...
It feels like a partnership.
Partnerships last longer.
Partnerships get better treatment.
Partnerships lead to more opportunities.
Plus, most influencers are drowning in money offers.
"I'll pay you X to promote Y."
Boring.
But trading?
That's interesting.
That gets their attention.
Think about what you can trade...
Your skills.
Your audience.
Your products.
Your connections.
Your knowledge.
Way more valuable than cash sometimes.
Here's the secret...
If you nail the first 3 things...
- Problem they can see/hear/feel.
- Making them the hero.
- Taking it off their plate.
The compensation almost doesn't matter.
They're already sold.
You're just working out the details.
But if you mess up the first 3...
You could offer them a million dollars and they'd still say no.
Because it's not about the money.
It's about understanding what makes them tick.
-Jeff
P.S. Want to see how this all works in practice?
Travis breaks down real partnership deals inside Ronin at https://becomearonin.com/ - the psychology, the execution, the follow-up. Everything.
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Part 5: Compensation... But NOT Only Money
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