Sorry this stupid Beamer deal isn't a sexy auction
Client kicked me over a referral last year to a regional roofing / home remodeling company near me. Originally I was going to do retainer email marketing for them (pre Ronin).
Kept bouncing back and forth with their CMO, eventually got tired of his waffling and told him I'd do rev share on a test campaign instead. That flipped the switch and he started chasing me. Then he went on vacation, Thanksgiving hit, I went on vacation, Christmas...
Anyway, he just sent over access to his sales CRM and email software. They've got 30,000 customers with an email address and 100,000 leads. Another 100,000 leads with phone and physical address. Do you think we'll pick any deals up with "hey still interested in a new roof?" Or from the roofing customers who just might, maybe, possibly want windows or solar panels?
Anyway, this is still early. But there's tons of upside and I never would have seen 99% of it without this group. Big thanks to and everyone else who contributes here.
Again, I'm sorry this isn't a big sexy auction deal. Maybe after the test campaign.
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Nick Bandy
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Sorry this stupid Beamer deal isn't a sexy auction
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