Feb 27 • Share Your WINS!
How I Sold $150k (for 40%) Being the Dumbass Who Wanted the “Dead” Leads
Remember that $1M "dead leads are fucking liars" story from the other day?
Well, strap in...
Last year we helped a weight loss coach unfuck his "dead" list.
(can I say "unfuck" on this show?)
And holy shit...
These leads weren't just "dead"...
They were actively trying to get BURIED.
• Ghosted his emails like a bad Tinder date
• Dodged calls like Neo in the Matrix
• Were so "dead" his autoresponder filed for emotional damage
But thanks to years of putting my head down and doing what Travis tells me to do...
I knew these leads were full of shit.
We'd actually developed something we call "Mirror Intelligence" - where instead of pushing what WE want to say...
We reflect back what THEY need to hear.
So instead of torturing them with another "breakthrough webinar"...
(Because who hasn't seen 100 of those?)
We sent simple emails.
And the responses?
Gotdamn...
These "dead" leads started spilling their guts like they were in therapy.
One woman straight up confessed:
"My 25-year reunion is in 6 months. My ex-husband will be there with his new wife. I refuse to look like the one who 'let herself go.'"
Guys... that's not about weight loss. That's about showing up and choosing violence. 😤
Another prospect hit us with:
"I can't get down on the floor to play with my toddler grandchildren anymore. They've stopped asking. That destroyed me."
That's not about calories. That's about not letting life pass you by.
And here's where it gets interesting...
Instead of immediately pitching them...
We just... talked.
But here's the crazy part...
We weren't just listening randomly.
Mirror Intelligence helped us reflect back:
• Their exact situations
• Their specific frustrations
• Their unique challenges
• Their personal vision of success
Like holding up a perfect mirror...
So they could see themselves in the solution.
Let them tell us what was REALLY holding them back.
Their ACTUAL concerns about:
• Time (not what WE assumed)
• Identity (their real story)
• Money (their specific situation)
• Energy (their unique challenges)
• Reputation (their personal fears and desires)
No templates. No assumptions.
Just real talk.
And only when we saw perfect alignment between their story and our plan...
Did we drop the sales doc.
The result?
30 sales at $5k each.
From "dead" leads.
Without changing the offer.
Just emails and a Google doc.
I almost forgot to mention one of my favorite parts…
I got paid 40% of that…
But here's the really nuts part...
We built an AI system that could:
• Read between the lines of these conversations
• Reflect their exact situation back to them
• Craft responses that felt deeply personal
• Move sales forward by showing them their own path
I literally copy/pasted their responses...
And let Mirror Intelligence do its thing.
(Using Travis's brilliance of course... I'm not as dumb as I look.)
Think about that...
There are so many "dead" lists full of people out there...
Just waiting for someone to cut the bullshit...
And actually GET them.
So go get them.
And get your 40%...
-Marcus
P.S. The Mirror Intelligence angle on this is pretty fucking insane. We can have these genuine reflection-based conversations at scale now. But that's probably enough mind-melting for today...
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How I Sold $150k (for 40%) Being the Dumbass Who Wanted the “Dead” Leads
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