Jun '23 (edited) • Share Your WINS!
PART 1: Real Time Ronin Deal Case Study
Jumped off our weekly call with Travis last night at about 5:30...
Jumped on a Zoom with a possible new partner...
By the end? Locked in a RainMaker Campaign starting June 27th...
But here's what makes this an interesting deal:
They have a 219,000-person list but...
They have no prawdukt to sell!
Is that a problem for us Ronin?!
HELLZ NO!!...
I get the absolute honor and privilege of finding a prawdukt myself and securing LICENSING to it.
Preferably on payments.
And that's IF I pay any licensing at all (but I expect I might)...
Oh, and I don't intend to pay the course creator commissions on sales either.
NOPE.
My thought?
They're getting LOTS OF CUSTOMERS that they don't have to advertise for!
That's straight off the chicken a GREAT DEAL...
Cause where else are they gonna get in front of 219,000 people in their niche at NO COST out of their pocket?
"So now it's a 50/50 deal between you and the list owner right, Tony?..."
NOPE.
I'm running the RainMaker campaign ON TOP of organizing the deal AND taking all the payments.
I'm thinking the list owner gets 30%.
And because I'm also taking all the payments in this case, I'm taking SOME risk here...
This means I better be SUPER choosey about the program I'm gonna offer and who's running it...
Because I'll want them running customer service for those these new customers.
And I WANT them serviced WELL...
Hence why I'm "OK" with paying for licensing of their program.
Otherwise, I get refunds and chargebacks.
That's no good for my merchant account.
So I wanna ask the prawduckt owner...
How many have they sold since the program's inception?
Are sales trending up right now?
Or trending down?
What are their refund or chargeback rates?
There's a few more questions but...
Once I square that away?
The course creator gets LOTS of new customers...
My list owner gets a fantastic payday...
And I walk away with a nice percentage (likely 60-70%)
Get this? The list owner is ALREADY asking if we can do more of these deals!
They don't want to market, they just want to create.
And that's fine by me:-)
But there's something that I think lots of people miss in situations like this...
And it's GOBS of opportunity just staring me in the face.
Those course creators that I approach about promoting their product?
When I sell the crappola out of their course to the list...
What are the chances they're going to want me to do the same thing with THEIR list?
PURTY HIGH!
I'll keep peeps posted on this deal and how it goes...
In your corner,
~ Tony
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PART 1: Real Time Ronin Deal Case Study
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