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I just ended coffee date with approval for a test! He's excited for more but I stayed focus on just getting the next step done.
This guy:
- has a huge reach
- solid engagement
- has tried to monetize it himself and hates that part of the biz (poor negotiator)
- has already agreed to a perpetual rev share deal
- has an email list of 5K that he does nothing with
My next step?
Figuring out the quickest and easiest win for a test. He likes money but is more concerned with reach and engagement. I'm thinking of trying to fire up that email list using an opt in offer like a free ebook of tips on how to catch bigger fish and repurposing some his most popular content to drive traffic.
I know some of you have more eperience and might have a better idea.
So Ronin, what would be your first play in this situation?