The best sales streaks I've ever had weren't because I got better at sales.
They happened because I was winning outside of sales.
When I look back at my hottest stretches—the months where I couldn't miss—it was never just about dialing more or tightening my process.
It was because I was organizing events. Building community. Creating content. Leading people. Getting momentum from things that had nothing to do with closing deals.
Here's the trap most reps and business owners fall into:
They seek all their validation from sales outcomes.
When deals close, they're on top of the world. When they don't, they spiral. No foundation outside of the W's and L's.
So when you hit a dry spell, you have nothing else building you up. Just the pressure of needing the next close to feel okay again.
That's how shitty slumps last way longer than they should.
The fix? Build a life where you're generating wins from multiple sources.
Organize something. Create something. Lead something that has nothing to do with your quota.
When you stop needing sales calls to be your only source of momentum, you show up with completely different energy. People buy that energy.
They're buying the frequency you're resonating at.
Sales skills and practice matter—but they're not your only source of influence.
When you're already in flow before the call starts, influence becomes effortless.