Let’s kill the lie real quick:
You’re not lazy.
You’re not broken.
You’re not unmotivated.
You’re just trying to build a business without a structure.
I’ve lived this.
Wake up, feel the pressure, do a million things…
…and still feel like you’ve done nothing.
That’s not because you’re undisciplined.
It’s because there’s no system filtering your decisions.
No structure = no direction.
No direction = guilt.
Guilt loops into procrastination.
And suddenly you think something’s wrong with you.
Like you are broken or wired wrong.
No.
It’s not you.
It’s the system.
That’s where everything starts to shift.