Your event will always reflect the strength of the system behind it

I run a live event every March called the Playbook to Coaching and Speaking (PCS) Bootcamp. It’s one of the highlights of my year. And every year, it shows me the same truth.

When I don’t run enough ads, I sell less. When I sell less, I hire less support. And when I hire less support, the event feels heavier than it should.

Planning gets rushed.

The small details start to slip.

Transitions take longer.

Certain parts of the experience get cut because there aren’t enough hands to help.

Even bringing in vendors or sponsors becomes harder without someone dedicated to it.

None of this happens because the event is bad. It happens because I’m trying to carry more than any one person should.

Anyone who’s run a live event knows this feeling. You can see the full version of what it could be. But without the right structure around you, the event shrinks to whatever you can hold on your own.

The fix for me has been straightforward…

Run more ads. Make more sales. Hire the help I actually need.

Every time I do that, the whole event changes.

The room feels more alive.

The experience feels smoother.

And I’m no longer scrambling behind the scenes.

It’s a reminder that execution usually breaks at the system level, not the vision level.

If your next event had to run at its highest level without you holding every piece together, where would the cracks show up first?

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