Your Epiphany Bridge
In today's session, you heard about sharing your story as a way of helping your audience relate to the problem and become interested in the solution you discovered.
You want to place this, or at least the first half, in your ad, and the full story somewhere BEFORE you ask for something from your audience, such as above the fold in a video or above the opt in form.
Here's mine so you can get an Idea of how its structured. I placed it just below the fold, so you see my hero section and then a little gold lightbulb peaks out indicating that there's a bright idea for you to take a look at as Step 2 after reading the headline. When you scroll even a little, the title of my epiphany bridge pops up to catch your attention.
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Robert Macbeth
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Your Epiphany Bridge
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