Your Brain Is Not Your Business Model · Selling Online / Prime Mover

Sayem Khan

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Apr 17 • Intro's & General Discussion

Your Brain Is Not Your Business Model

For years, my greatest asset was what was in my head.

But here’s the thing...

If your brain is the business, you don’t have a business.

You have a high-paying job with no days...

I used to serve clients 1:1, customizing everything in real-time...

Frameworks were in my mind.

Templates lived there too...

I had zero leverage.

Just me showing up and delivering (which I loved & still love)

My asset was my mind, my skill, my presence.

But... when I wasn’t in the room my business stood still as well...

And deep down, I knew it...

If I got sick, burned out, or took time off, everything would stall... In the process I lost sight of WHO I was doing it all for (my family... my loved ones)...

This is what I should’ve done earlier...

Turn what was in my head into digital assets...

• Checklists

• Flows

• Fameworks

• Mini trainings

• Offer templates

• Prompt packs

Even short GPT workflows that replicated how I think.

Not only could I have served more people…

I could have done it without needing to be present 24/7.

That’s the shift from 1:1 to 1:many. And I waited way too long...

If the above is you now, and everything lives in your brain, you are the bottleneck...(for those of you who attened FHL 2025 - you already answered this when Tony Robbins asked, didn't you?)

Creating digital assets doesn’t mean “making a course” only...

It means packaging your processes and principles so they work even when you don’t.

Here's what you can do (yes, I did this myself hence saying):

👉 Step 1: List 3 things you find yourself repeating over and over with clients, your signature advice, process, or system.

👉 Step 2: Feed one of them into ChatGPT and say (yes that's the exact prompt):

“Turn this into a simple worksheet, template, or onboarding guide that my clients could use without me.”

You don’t need a huge team.

You just need to start turning your brain into assets and you'll have an army of your own (maybe inside an AI platform 😁)...

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