Apr 23 • MarketingSecrets.com
You can’t outsell a vague offer.
It doesn’t matter how good your funnel is.
It doesn’t matter how many Reels you post.
And it definitely doesn’t matter how fire your content is — if the offer behind it makes people go: “Wait… so what do you actually do?”
Most coaches think they have a “messaging” problem.
But what they really have… is a clarity problem.
Here’s what vague offers usually sound like:
- “I help you unlock your next level.”
- “I guide you to become your highest self.”
- “We’ll work on your mindset, business, and energy.”…and their dream clients are left guessing what any of that means.
Here’s the thing: If people don’t instantly understand what you do, how it helps them, and why it’s different… they won’t care.
You can’t expect them to DM you for “more info.”
You can’t expect them to read your mind.
And you definitely can’t expect them to buy.
S
o if content isn’t converting…Don’t just blame the algorithm.
Zoom in on the offer.
✅ Does it speak to a clear problem your ideal client is already aware of?
✅ Does it promise a result they deeply want?
✅ Does it feel specific and different from what 100 other coaches are doing?
Clarity before copy.
Clarity before content.
Clarity before scaling.
Because you can’t build momentum around something people don’t even understand.
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You can’t outsell a vague offer.
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