💥Wondering how to make your copy pop? · Selling Online / Prime Mover

💥Wondering how to make your copy pop?

Bold, Italics, and underline, we all know them, but how can we apply them to make our copy pop without being visually incoherent?

You see, there IS a way to use them.

Bold Key Messages:

Start by identifying the most critical messages, insights, or actions in your text.

Highlighting major benefits or results (e.g., “overwhelming opportunity for growth”).
Emphasizing critical concepts or tools (e.g., “designed and sold without any tech skills”).
Drawing attention to strong calls to action or key promises (e.g., “the steps are simpler than you think”).

Enhance with Italics:

Add italics to phrases that add personal connection or insights that challenge assumptions. Use them to guide the reader gently through the narrative.

Adding a personal or conversational tone (e.g., “I’ll guide you through exactly how it’s done.”).
Highlighting unexpected insights or lesser-known facts (e.g., “unexpected reason”).
Softening statements that challenge the reader’s beliefs or gently guide them (e.g., “their chatbots fall flat”).

Underline Sparingly:

Reserve underlining for pivotal points that are either calls to action, belief-challenging statements, or the most transformative actions.

Highlighting action-oriented phrases that imply a need for change (e.g., “Think chatbots are only for tech experts?”).
Drawing attention to transformative actions or turning points (e.g., “represent your business effectively through a chatbot.”).
Emphasizing challenges to beliefs or objections that need to be directly addressed.

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