What Makes Scaling Work - Focus on the Right Metrics

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Forget about chasing low CPA or ROAS. The most important metrics for scaling are GPT (Gross Profit per Transaction) and Blended CPA. By analyzing these numbers, you can better understand where to focus your ad spend for maximum profitability. If you focus on these instead of vanity metrics, you'll optimize for true profitability.

Remove the Bad Ads

When you’re trying to scale, complexity is your enemy. The more ads you have, the harder it is to know what’s really working. Instead of constantly adding new ads, focus on removing underperforming ads that are dragging down your results. This simplification will lead to better performance and clearer insights.

Incrementality Is Key

Understand the incremental impact of your ads. Ads with higher frequency and CPMs might look good on the surface, but they often bring less value in the long run. It's important to understand how each ad contributes to your overall growth, not just the short-term sales it drives.

What This Means for Your Strategy

Focus on unit economics, not just CPA or ROAS.

Simplify your ad account by removing ads with high CPA and low GPT.

Always consider incrementality when analyzing ad performance.

The Takeaway

Scaling Meta ads effectively isn’t about doing more — it’s about being smarter. By focusing on true profitability, simplifying your ad account, and eliminating inefficiencies, you’ll be able to scale in a sustainable and profitable way.

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