TOO BROAD TO MATTER
"I help entrepreneurs."
That sounds good.
It really does.
But nobody wakes up and thinks,
"I hope I find someone who helps entrepreneurs today."
People pay when they feel deeply understood.
When your message sounds like it was written specifically for their situation — their pain, their moment, their goal.
Broad messaging feels safe because it includes everyone.
But it resonates with no one.
Who is the exact person most likely to pay for what you do right now?
Not a category.
A person.
6
7 comments
TOO BROAD TO MATTER
skool.com/prime-mover
Discover the secrets of how to Sell Online and step into your calling as a Prime Mover with Russell Brunson!
Leaderboard (30-day)
1
🔥
+434
2
🔥
+405
3
+220
4
+206
5
+191
Powered by