This Kid is a More Creative Marketer Than Russel, Prove Me Wrong.

Mehdi Mouqtadir

Aug '24 • MarketingSecrets.com

so wanna how a finance/self improvement youtuber called iman gadzhi made millions being the most creative marketer?

Starting SMMA: Iman launched a social media marketing agency. But he quickly realized that agency life wasn't as scalable or flexible as he wanted, although he made a lot of money from it. This led him to create his first online course, which became another major turning point.

Understanding the Algorithm: Long Story short, his formula was simple: leverage YouTube to drive sales, launch VSLs, and create a community. He knew how to capitalize on the platform’s power to generate significant income.

But this evolved to hgh quality events

1. Leverage High-Impact Events

Iman Gadzhi strategically orchestrates major events on YouTube, such as his “Digital Renaissance” launch. These events are designed to capture attention and create a buzz within his audience. By framing these events as monumental, once-in-a-lifetime opportunities, Iman instills a sense of urgency that compels viewers to tune in and engage. He builds anticipation through teasers, countdowns, and exclusive access, making the event feel like a must-attend experience. This approach not only drives massive viewership but also primes the audience for the sales pitch that follows.

2. Controlled Scarcity

One of Iman's most effective tactics is his use of controlled scarcity. After these high-impact events, he often removes the videos from his channel, even if they’ve been wildly successful. This deliberate act of deleting content serves a dual purpose: it increases the perceived value of the content (because it’s no longer available), and it creates a psychological pressure on his audience to take immediate action during the event. Viewers know that if they don’t act now—whether that’s signing up for a course or joining a webinar—they might miss out forever. This scarcity-driven approach is a powerful motivator for conversions.

3. Strategic Content Placement

Iman’s videos are meticulously crafted, with each piece of content serving a specific purpose in his sales funnel. He doesn’t just upload videos for the sake of it; every video is a step towards a larger goal. For example, a video might start with valuable insights or education that builds trust and credibility. As the video progresses, Iman subtly shifts the focus towards his paid offerings, such as Agency Navigator or his other courses. He understands the delicate balance between providing free value and transitioning into a sales pitch, making his calls to action feel natural and compelling rather than pushy.

4. Audience Manipulation

Iman is acutely aware of YouTube’s algorithm and how to manipulate it to his advantage. He crafts his content to not only rank well but also to engage viewers deeply. His videos often have strong hooks that grab attention within the first few seconds, and he keeps the content dynamic with a mix of storytelling, visual elements, and persuasive language. This keeps viewers watching longer, boosting the video’s performance in YouTube’s algorithm. Moreover, Iman understands the psychology of his audience—he knows what motivates them, what fears they have, and what aspirations they hold. He uses this knowledge to create content that resonates on a deep emotional level, driving viewers to take action—whether that’s subscribing, sharing, or purchasing a product.

This expanded version dives deeper into each strategic element, showing how Iman Gadzhi uses YouTube not just to grow his brand but to create a highly effective sales machine.

I made a whole documentary about him, you can see videos mentioning him as a scammer, i think he was shady in a way, I discussed that, for example him not telling the full truth in event 3 that prommised people to make them like him...

I could have posted the whole videos script but probably that's boring

Note this was originally published on 15th jan 2024, remastered and republished this month.

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