This Is How Missions Die
You’re going to be tested.
If you have something of value..
something that could actually make an impact..
you will be tested.
Not by some big obstacle.
Or a dramatic failure.
It’ll show up as a voice.
A subtle one.
... innocent even.
Right when you start gaining traction.
Right when things begin to feel real.
“You sure this is the right move?”
“Maybe you should tone it down.”
“There’s an easier way.”
“What if this isn’t the thing?”
Don't listen to that liar.
That voice isn’t yours.
It feels like yours.
But it’s borrowed.
It’s stitched together from old fears, outside opinions, past failures, cultural pressure.
Robert Brault said it well:
“We are kept from our goal, not by obstacles, but by a clear path to a lesser goal.”
That’s the real test.
Doubt..
Temptation.
A smoother path.
A safer version.
A smaller mission.
The voice will try to convince you that pivoting is wisdom.
It's not.
Learn to recognize it.
Interrogate it.
Ask where it came from.
If it didn’t come from your mission..
if it didn’t come from your values..
if it didn’t come from the part of you that decided to build in the first place..
discard it.
You don’t owe every thought authority.
Especially the ones that show up when you’re close.
You will be tested.
Just make sure the voice guiding you is actually yours.
🚀
- James
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This Is How Missions Die
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