THE LINCHPIN · Selling Online / Prime Mover

DrBetsy Meshbesher

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May 28 (edited) • SecretsOfSuccess.com

THE LINCHPIN

LINCH - A ledge or piece of projected ground

ORIGIN - Old English lynis

LINCHPIN DEFINITION -

a person or thing vital to an enterprise or organization.
a pin passed through the end of an axle to keep a wheel in position.

ORIGIN - Old English lynis (in the sense ‘linchpin’) + pin

pin ---- Old English pinn, of West Germanic origin;

related to Dutch pin ‘pin, peg’, from Latin pinna ‘point, tip, edge’.

Linchpin - - -Another source definition

Definition: A pin that holds a wheel on a carriage or other mechanism.
Metaphorical usage: A crucial element in a complex system. "The linchpin of the company's success is its customer service."
Etymology: The word "linchpin" was formed by adding "pin" to "linch".

PRIME MOVER MEMBERSHIP BOX ARRIVED WITH

FANTASTIC PRIME MOVER TEE-SHIRT
THE LINCHPIN book by Russell Brunson (some dude who likes funnels)

AM I SUPPOSED TO DO a 360 degree full transformational shift from just reading 3 tiny paragraphs?

MY ENTIRE LIFE HAS CHANGED AGAIN - FIRMLY APPLYING LINCHPIN TO MY BUSINESS MODEL

NO RESERVATIONS (no doubt - zero hesitation)

What 3 tiny paragraphs did I read?

Foreward to Linchpin -- by Steve J Larson

Topic - RUSSELL'S VERSION OF VALUE LADDER ( not the general internet version!)

"...take a moment to turn up the "real talk" dial and lean in a bit, because NOT creating and focusing on continuity in my early business life IS THE SINGLE GREATEST BUSINESS REGRET I HAVE. No contest. How I wish I had done things differently"

"The LInchpin (continuity program model) is the difference between having an actual business and having just one-off sales streaks"

"I hope that as you read this book you see all the other business questions the Linchpin also solves. There's a lot"

AS A RESULT OF these 3 tiny paragraphs - "THE WIN" by Dr Betsy

My Business Model forevermore, including October Launch NOW officially pivots around and with it's LINCHPIN.

What REALLY does my win/"the win" represent

Ha ha ha - prior to this I actually had built a Club Membership for the October launch --- but was planning to bonus it in with Program purchases and give the CLUB as a lifetime bonus - ha ha ha --- ie totally removing Continuity from a CLUB membership! (Club memberships are probably the most natural normally natural "thing" prone most likely to continuity , by their nature)

Let's just let that fire burn off another false belief - "I should be nice to my clients and just give the membership to them - skip continuity member fees" I was calling that VALUE

Now I learn it would have been my MOST REGRETTED mistake of my business plan!

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