Storytelling pro tip list
Today in our breakout I noticed that some were struggling to find their story. So I built a pro tip list;
1. Start every story with a hook that creates curiosity or emotional tension.
2. Always tell the emotional journey, not just the facts—make them feel it.
3. Use the “epiphany moment” to shift beliefs—this is your conversion trigger.
4. Make your audience the hero; you’re just the guide showing the way.
5. Future pace your audience—let them visualize life after the transformation.
6. Tell stories that dismantle specific objections one by one.
7. Use contrast: “Before vs. After” to show clear transformation.
8. Keep characters and details relatable—your audience should see themselves in your story.
9. Loop in cliffhangers or open loops to keep attention (especially in long-form content).
10. End stories by naturally leading into your offer—it should feel like the next logical step.
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Kaleb Dickhaut
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Storytelling pro tip list
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