Scaling to $10M: Run webinars every week, push a $1000 offer. Fill your $10K and $25K tiers fast, but make the $97/month offer your main focus. Offering a 12-month plan at $997 can naturally lead to your higher-ticket offers. (see how CF does this?)
Not comfortable being the face of your brand? Don't be. Have some else
Use Skool and host monthly events. KEEP THE COMMUNITY ENGAGED.
You must understand your audience's dreams (specially with cold audiences). Capture testimonials and present them in a way that resonates with your market.
Keep testing different approaches until you find what resonates with your customer.
Conduct market research by browsing YouTube as your target audience and analyzing the ads that show up.
Understand your audience deeply—survey them and listen to how they describe their problems. Use their own words in your messaging.
Reaction videos are trending—use them to position yourself as an expert and differentiate from competitors.
If live weekly training isn’t feasible, use an auto webinar to gather an audience, then engage them with live presentations later.
To grow beyond a niche market, find a related but larger market (similar to how Russell Brunson expanded with SOS.)