Pt. 1 - Promote your webinar right, from the get-go

I used to pour hundreds of dollars into ads trying to fill my webinars, only to attract a few people who barely converted. Then I discovered a strategy that didn’t just get me 300 attendees for free—it gave me the exact questions, objections, and messaging I needed to make my next webinar a success.

If you’ve ever wished you could refine your webinar promotion without wasting money on trial and error, this will change everything.

I used to struggle with getting more than a couple of people to register for my webinars, often at a cost of 15-20 dollars a head. What confused me was that when I wrote webinars and built funnels for my clients and worked closely with their marketing team to promote them, we could get 100-300 people on the first try.

It's almost embarrassing, really, to admit that I couldn't do for myself what I could for others, so I stopped to evaluate. I examined all the usual suspects, maybe I was in my own head, maybe I was special. cause you know, "my business is unique".

Nah, it turned out that with my clients, I was working with avatar profiles that had already been well defined, but for myself, I didn't. It's kind of a silly thing to overlook, but I did.

I also didn't want to burn through piles of cash on ads to do my split testing and market research like my clients would.

So, I decided to switch tactics. I knew that influencers in the entrepreneurial space all were on the look out for new things to share with their followers. I spent a few days writing to the business emails of a dozen of these guys (the Dream 100, but I didn't know it at the time), and ONE wrote back saying "hey, you can teach my audience how chatbots can make them MORE money? Count me in, let me get you on my calendar."

I went on the live show with him, and we talked for a bit about the magic that chatbots can make, and then we opened it up to his viewers. We had about 300 people watching live, and the questions? GOLD. I took notes, continuously asked for feedback on what I shared, and when we were done, people started asking "I want to learn more, can I pay you?".

Damn, I had burned hundreds of dollars on promoting my own webinars, and here people were demanding to pay me and I hadn't even pitched them. I asked the influencer for permission, then told the audience to give me 5 days to put something together before coming back to a webinar.

5 days later, I had written a webinar like any other I had made, but this time I had 278 registrations, and I sold 60 spaces. I gave the influencer 50% of the sales, and we were BOTH over the moon.

TAKEAWAY:

If you are on a budget, or you are impatient and want to shortcut the learning curve, contact people with an audience, even if its a few hundred, who are adjacent to you and could benefit from an affiliate deal. EVEN if you don't make a sale, you will learn HOW to talk to your audience.

I used this tactic again and again on my webinars, where I essentially held a live VSL with an audience.

I then used this to launch my first chatbot challenge, where I VSL'd to 60 entrepreneurs and of those who attended every day of the 5 day challenge, 80% bought the 500 dollar offer.

HOW TO USE THIS:

Well, simple....

1- Network HARD with people in this community with an audience who might be into what you do.

2- Propose yourself as a guest, presenting your topic as an intro to your specialty, using the Perfect Webinar framework to loosely guide yourself.

3- Use your call to confirm that your explanation of your subject is simple, easy to follow, and effective.

4- Ask for feedback every time you drop a value bomb or answer a question.

5- Take the invaluable feedback you got to improve your VSL, your execution, and to push the excitement of the audience.

6- Ask for a second appearance to either nail your VSL or to scale your ability to explain.

7- Share, with permission, a lead magnet or make an offer. Don't do more than 50% affiliate, 15%-25% is better, unless you have a real value ladder in place.

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