May 23 • MarketingSecrets.com
Not all funnels are built equal.
Some are like fast sports cars - built for speed and high-ticket.
Others are more like bikes - great for learning balance but not built for scale.
If you’ve been testing different funnels and still feel stuck, it’s probably not you - it’s the wrong funnel for your offer.
So here’s a no-BS breakdown of the most common funnels...
What they’re best for, when they flop, and which one to use based on your offer:
1. Book a Call Funnel 🔥🔥🔥
Best for: High-ticket offers ($1.5k+)
Why it works:
- Built for trust & 1:1 connection
- You qualify leads, handle objections live
- Works great with testimonials & belief-building content
Downside:
- You need a reliable sales process on the call
- Can burn out fast if not automated
2. Webinar Funnel 🔥🔥
Best for: Offers $500–$2k
Why it works:
- Educates & nurtures at scale
- Great for converting cold-to-warm leads
- Builds belief in your mechanism
Downside:
- Needs a strong script + great delivery
- Usually better for experienced marketers
3. Lead Magnet Funnel (PDF, Freebie, Swipe File) ⚠️
Best for: Low-ticket, list building, top-of-funnel
Why it works:
- Easy yes
- Builds your list
- Pre-frame people for future nurture
Downside:
- Doesn’t convert to sales directly
- Attracts freebie hunters unless highly targeted
4. Tripwire Funnel ⚠️
Best for: eCom, info-products, paid newsletters
Why it works:
- Turns cold traffic into buyers fast
- Self-liquidating ad spend (if done right)
Downside:
- Not ideal for high-ticket or coaching
- Needs volume + good backend to profit
5. VSL Funnel 🔥🔥
Best for: Coaching, consulting, courses
Why it works:
- Compresses sales call into video
- Works great with ads or warm traffic
- Converts when messaging is dialed
Downside:
- Doesn’t work if trust isn't already there
- One weak message = no sales
6. DM Funnel (Content → DM → Call) 🔥
Best for: Creators, solopreneurs, low-tech offers
Why it works:
- Fast feedback loops
- Builds trust through conversation
- Human > automation when you’re early
Downside:
- Doesn’t scale well
- Easy to burn out without systems
7. Quiz Funnel – ⚠️
Best for: Personal brands, wellness, assessments
Why it works:
- Feels personalized
- Segments leads for better follow-up
- Curiosity-driven opt-ins
Downside:
- Takes effort to build
- Not ideal for high-ticket alone
8. Free Community Funnel (Discord/Skool) 🧊 to 🔥
Best for: Course creators, long-term brand play
Why it works:
- Builds strong community and trust
- Content compounding effect
- Turns lurkers into buyers over time
Downside:
- Takes time to monetize
- Needs consistent engagement
TL;DR
- High-ticket? → Book a call or VSL
- Cold traffic? → Webinar or Tripwire
- Just starting out? → DM funnel or Lead Magnet
- Want long-term brand play? → Free community
- Want to qualify leads better? → Quiz funnel
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8 comments
Not all funnels are built equal.
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