🚀 Need Some Help With My Value Ladder + Lead Magnet Ideas

Hey team 👋

My partner and I run a small local business called Shelving & Storage North East we sell heavy-duty garage shelving and accessories.

Website: www.shelvingandstoragene.com.au

Our main offer is very simple:

Steel-frame garage shelves (general and industrial) that people can set up themselves in their shed or garage.

We also sell hooks, cabinets, and a few accessories, but the shelves are our hero product.

Here’s where I’m stuck…

Because our main product is a bigger purchase (a couple of hundred dollars minimum), I’m struggling to work out what a good lead magnet should be — or how to build out a proper value ladder when the core offer is basically one main product.

I have created a workbook on How to Tidy & Organise Your Garage, but I haven’t released it yet because I’m not sure if that’s the right thing to lead with… or if there’s a smarter way to get people into our funnel.

So I’d love to pick some brains here:

👉 What would YOU offer as a lead magnet for a product like garage shelving?

👉 And how would you structure a value ladder when you really only have one “hero” product?

Any ideas, feedback, or examples would be amazing.

Thanks legends 🙌

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