Back in 2019 when I first read Russell's books the Epiphany Bridge approach opened my eyes.
Over the next few years writing, testing, and evolving the ideas clarity finally came into my life. It took Russell, StoryBrand, The Business of Story, Story by Robert McKee, and Joseph Campbell to get it.
The secret to storytelling is to tell your story. I've been writing bios for my entire group. It's amazing what's locked inside one's life experience. This changed the game for me.
When I stopped thinking of Story as a marketing tactic the real alchemy came. Here's a draft that I just put together for Jesse Storch a brilliant IT expert at a solid MSP often overlooked by people in a hurry.
We trained a ChatCPT to edit this using our standard framework. The key was feeding into it each person's personality through using their own life experiences, content, and bios without marketing.
This is my rough draft for Jesse. Now it goes into our Entrepreneur Content Machine for polish, edits, and simplicity. Using the AI right saves hours, costs less, and allows us to do this at scale for folks!
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"Jesse Storch makes technology simple.
His parents refused to buy him computer games, consoles and accessories unless he paid with his own money. Jesse had to have the good stuff, and it was extremely expensive. He worked part time for electronics throughout his childhood. Turtle Beach in 2014 charged $180 for one headset. It took three months working at the doggy day care before he had enough money to buy them. Given rapid change he had to wash more than a few smelly dogs.
The obsession started early. At four years old Jesse refused to stop playing Super Nintendo despite being yelled at by his Grandmother because he was supposed to be with her. The key to mastering advanced technology was his Grandmama. Grandma Kitty had compassion unlike his strict parents that playing games was a way for Jesse to master his own life circumstances and a destiny waiting to unfold
He learned the hidden secrets of how technology, IT, and the cloud work, allowing him to radically simplify not only the back office but the user experience interface for even the most broken modern technology systems. He knows from his own family that many older people struggle to watch television due to complex remotes, bad systems, and confusing user interfaces.
Jesse will "just fix it" but require you to slow down, think logically, and allow him to help you shift your relationship with our modern poorly designed systems and global technology architecture.
Nothing makes Jesse happier than people being open enough to allow life changing technology into their experience. He for example got his Dad to buy a new Alexa for his phone to improve his shopping experience.
Self-employed people who don’t know how to deal with technology mess underperform, make less money, and end up hating their companies as technology today is too complex, insecure, and exhausting.
Jesse Storch as part of the Entrepreneur Experience Campus created his technology relationship session as a way for anybody to use technology easily."