11+ years. Thousands of individuals with ideas. One hidden truth.
Everyone who talks about building a business wants the benefits... Very few are willing to do the actual work.
And here's the kicker - it's not because we can't. It's because we won't.
The endorphin rush of just considering what's possible satisfies the craving enough to put off the dirty work. Sure, we'll get in the trenches and do the behind the scenes work.
Maybe you start that course. Begin your slides. Talk with coaches about what you should (but don't) do.
Or we'll join groups, start market research, then pivot a dozen times in two weeks trying to "dial it in" just right.
And all we've done is jump from one "hypnotic rhythm" to a new one.
Where once we didn't know, now we know but stay safe - walking in circles of this new dance.
Please understand, I'm fully pointing the finger at myself. I can see what you're doing because I first saw it in me.
Projecting? Maybe. Wrong? Not about this.
- Have you ever taken a day off during the work week 'because you can' even though your business isn't profitable yet?
- You ever bought a course and not finished it? not implemented it? Jumped to the next guru or next course as the clear thing to do?
- You ever attend an event, gotten super pumped, then failed to apply what was taught at the event?
- You ever finish a webinar presentation, then decided to pivot your audience or message just a bit and now you have to redo it?
- You ever decide a night of netflix was more worthy of your attention than working on your funnel?
- How good are you at coming up with questions of doubt surrounding your journey that keep you looking for confirmation rather than taking action?
In case you want to know... my answers are: yes, yes, yes, yes, yes, really good (which is improved from my 'rockstar good' status of the past).
Now, you could find a better 'why' - that WILL help.
You could evaluate old stories damaging your courage - that WILL help.
You could tell me to go back to my 'gif only' happy posts - that won't help.
Or you could ask, "What's one key action I've been avoiding the most this last week?" Then do it NOW.
If I may... do the last one. Then do it again. And again. And again.
Cry if you have to. Throw up if you need to. Just get it done.
Do it every day for the next 5 days before you spend another minute analyzing anything.
Punch your 'elephant' in the mouth, and get it done.
Sustainable to force the 'elephant'? No, not at all.
But it needs evidence that hard things can be done. You've got that. Russell and others gave that to you.
And sometimes, for most of us, our elephant needs evidence YOU can do hard things - YOU can do THIS hard thing.
Apply, then comment below and we'll celebrate together - enough to then take on the next thing.
Because, maybe the truth is... you really do want to be an entrepreneur - so let's do the work.