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Apr 15 • Intro's & General Discussion
Most Advertisers Pause Winners Too Soon
Big mistake.
They think once performance drops, the ad is dead.
But good ads just need time to mature.
Flip the Mindset: Ads Are Like Investments, Not Lottery Tickets
Every impression trains the algorithm.
Older ads perform better because they’re smarter.
Good ads age like wine — not like milk.
Understand the Lifecycle
Day 1-3 = Learning
Day 4-7 = Data collection
Day 8+ = Compounding returns
The longer you run good ads, the better they get.
What This Means for Strategy
Stop killing ads early
Let winners mature into super-performers
Give ads time to earn efficiency
Where Profit Actually Lives
Mature ads win cheaper auctions.
They convert better and spend smarter.
Your growth lever isn’t launching new ads — it’s compounding old ones.
The Takeaway
Winning brands let great ads grow old.
Patience prints profits.
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Most Advertisers Pause Winners Too Soon
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