Make Your Lead Magnet Perfect · Selling Online / Prime Mover

Make Your Lead Magnet Perfect

Struggling to figure out what kind of lead magnet will attract your audience? Think of a specific problem your ideal customer/client has and give away the solution in the lead magnet!

What's more, the more detailed and valuable the solution is, the more likely that lead magnet is to bring you a sale. This is because you're demonstrating your knowledge, and someone who understands it and has the money will likely hire you or your offer. Only those who don't have the money or wouldn't have hired you anyway will not use the lead magnet as a way to get closer to you, so nothing lost.

As for formats, give this a spin:

• PDFs: Great for quick guides.

• Videos: Perfect for tutorials.

• Checklists: Ideal for step-by-step solutions.

I'm using all three of these daily in my upcoming build your chatbot challenge, which means that by the time they see my offer stack, they will have received the equivalent of 15 lead magnets from me in 5 days, plus emails.

What’s your lead magnet idea?

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