The offer you dont make, is the offer they can't take...
The whole journey starts with: What problem can you solve, that people will pay you for it.
#1 - FIND A BIG POOL OF PEOPLE THAT HAVE A PROBLEM. the bigger the problem and is and bigger the pocket, the more they will pay for solving that problem.
What is a 1K problem you can solve? AND what is the 10K problem you can solve?
What problem can you solve that people will pay you for taking care of it?