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Jul 13 • Intro's & General Discussion
I Built 85 Funnels That Didn’t Work, Until I Realized This One Truth
I thought I cracked the code.
Funnel #1 was sleek.
Funnel #12 had better copy.
Funnel #47 was built following the best swipe file.
By funnel #85… I was exhausted.
I was doing what I thought everyone else was doing...
Pick the right funnel template.
Use swipe copy that’s “already converted.”
I stacked every trick I could find:
Countdown timers.
Scarcity bonuses.
Long-form pages that should work.
And for a while… it looked like I was doing everything right.
But here’s the thing...
You can build something that looks perfect and still no conversions...
I kept tweaking the surface.
More urgency.
Better headlines.
Cleaner automations.
But deep down, I knew I was missing something deeper.
Then I ran an AI-driven behavior analysis on my funnel data.
One insight stopped me cold...
That insight was the unlock.
I’d been designing funnels for what I wanted people to do, not how they actually made decisions.
So I rebuilt everything from that one insight.
No fake urgency.
No bloated pages.
No pressure pitch.
Just one core shift...
Help people move from
“I’m confused” to “I see myself in this” to “I’m ready.”
The hardest part was letting go of 85 beautiful, complex funnels… for something simpler...
But then something wild happened.
People started responding.
Not just clicking, but connecting.
Saying things like:
“I feel like you get me.”
“I feel seen.”
And quietly in the background, AI was nurturing that trust at scale, watching behavior, adapting messaging, and following up with nuance I couldn’t replicate manually.
No more late-night DMs.
No more chasing.
The real test wasn’t just strategic, it was emotional.
Could I trust a simpler, belief-based path?
Could I let go of the flash in favor of real connection?
Burning down what I spent months building hurt...
But funnel #86 worked, not because it was fancy, but because it was finally aligned with how people make decisions.
It guided them through the belief journey.
And the AI-supported system helped build that trust without me being glued to my inbox.
Since then, I’ve stopped thinking of funnels as click paths.
I see them as belief bridges with behavior-powered guidance.
Now, people show up already trusting me.
Not because I pushed.
But because they felt understood.
Here’s the truth...
Funnels don’t fail because of tech.
They fail because they skip the belief journey.
And when you combine empathy, insight, and AI, that becomes the new unfair advantage.
Have you ever built something beautiful… but it just didn’t convert?
What does your audience really need to believe before they say yes?
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I Built 85 Funnels That Didn’t Work, Until I Realized This One Truth
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