🧠 How to Find Your Unique Mechanism (Even If You Don’t Think You Have One)

Most coaches skip this step.

And that’s exactly why their offers blend in with 1,000 others.

They’re solving real problems —but the way they explain it sounds like everyone else.

“Build a scalable offer”

“Attract high-ticket clients”

“Create consistent content”

It’s vague.

It’s overused.

And it doesn’t stick.

Want to stand out?

You need to name your needle.

Here’s how:

✅ Step 1: What’s a contrarian belief you have about your niche?

Maybe you don’t believe in niching down, cold DMs, or daily content.

✅ Step 2: What’s the unusual process or mindset shift you teach instead?

✅ Step 3: Give that process a name. It doesn’t have to be fancy — it just needs to sound fresh.

I call this step “naming your needle” — the thing that makes you uncopyable.

What would you call your method in 3 words?

19 comments

skool.com/prime-mover

Discover the secrets of how to Sell Online and step into your calling as a Prime Mover with Russell Brunson!

Leaderboard (30-day)

🔥

+367

🔥

+313

+175

+166

+165