How to Breakthrough without Advertising like Gene Schwartz

YOU CAN WIN, THRIVE, AND MAKE MONEY - DO YOU KNOW AYN RAND'S STORY?

The rungs of opportunity don't exist inside the prisons of conformity run by wardens who control the private equity banks, venture capital funds that own social media, or the marketing and media machine.

At the end of the day the owners of the Skool, technology platforms, and marketing and media systems make the money not those who pay them to be in the audience, access a private room, or be selected.

Today's winners learn to stop marketing, refuse to follow the social media influencer pathways, and know that local connection, thinking globally, and creating quality product experiences works.

WHAT IS A PRIME MOVER FOR REAL

Ayn Rand's real name was Alisa Zinov'yevna Rosenbaum. The Soviet's stole her father's business. She made it in Hollywood even though she was an immigrant women as she renamed herself Ayn Rand.

That Prime Mover story comes from facing pain, finding her own way, and creating a solid skill. Irene arrived in Hollywood in 1926, met Cecil B. DeMille, and wrote screenplays. The in the 50s she got big.

The lesson is to be yourself, find your own Prime Mover advantage, and don't copy her story from the books that she wrote within a society that in 2025 not only no longer exists but has totally changed.

Irene would not have hung out in the feeds of social media celebrities copying their approaches, learning how-to-succeed from them, or conforming in what was a very conformist 50s America.

MARKETING HISTORY

Russell Brunson, Dan Kennedy, and Alex Hormozi based their programs in part on the writers such as Eugene Schwartz who dominated an age of copywriting where products sold regardless of quality.

We move into a new era. Today, the world wants connection, quality, and community. That's not the same as back when anything could sell easily on Google, Amazon, or Facebook like Potato Guns.

The time of crap wins easily ended a few years ago. As Dan Kennedy taught you need real media chops to win this game today. Having said this it's still possible to succeed on your own without big money.

MARKETING AND MEDIA REALITIES

Be aware of what Russell actually teaches. His strategy only works for those of you who want to build a media company. The baseline approach is simple. Get your prospects to pay as you market to them.

If that resonates you may find a Prime Mover advantage. If not you will drown in the sea of sameness created by those who don't know the history, principles of marketing, or how to succeed online today.

I've not only read Breakthrough Advertising multiple times, but I've drowned in its pages until I realized that I don't want to be a media or marketing agency. I've worked with the world's best. They can do it.

Here is one core principle rethought from this amazing book. Gene knew his stuff. He was world class solid. Think about Dan Kennedy as you read this. He knew you needed a massive media spend to win.

SIMPLE PRINCIPLES THAT ALWAYS WORK

Mass Desire - Don't market, sell, or promote into a market what you want them to believe, do, or buy but rather fully know what they desire the most, why you matter, and how to come together with them.

The simple answer comes from inside you not the marketing factories run by marketers who teach you how to do things that you will never be able to achieve without a serious skill set in organic media.

1) What is your vision for the world, why do you matter, and who cares about what you care about.

2) Create a paid product that supports those who care about the same things that matter to you.

3) Connect first offline in your backyard if possible with a founder group to pull things together.

4) Trust yourself and never buy, follow, or pay anybody for advice based on their marketing offers.

5) Realize that the hard work, being real, and your feeling about what matters is 100% on target.

This simple method is not a how-to-succeed formula. Your opportunity like mine is to escape from the formulas. Don't forget that Google, Facebook, and YouTube own their platforms not Alex or Russell.

Getting people to like you today is possible but it's extremely expensive. Ask Russell or Alex how much it costs them monthly to keep the media and marketing engine fired for Prime Mover advantage.

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