Last month, I was at a party.
There was this cake that looked insane - perfect icing, intricate design, gold flakes on top.
Everyone gathered around it.
Phones out.
It looked like a $1,000 cake.
So of course, I grabbed a slice.
And inside?
Dry.
Bland.
No flavor.
And I realized...
Thatโs exactly how most people build funnels.
They make the top look incredible.
- Fancy ad creative
- Beautiful landing pages
- Slick branding
But the inside?
- Weak follow-up
- Generic emails
- Zero nurturing
- No conversion flow
And then they wonder why the ROAS is trash.
So they keep spending money trying to fix the ad...
When the real problem is deeper in the funnel.
Before you blow more on traffic - ask yourself:
๐ Is your funnel actually ready to convert?
Or is it just another pretty cake no one wants a second bite of?