How I’d Use an Interview Podcast to Generate Leads (7 Steps)

If I had to start a brand-new interview podcast in a brand-new niche from scratch and turn it into a consistent lead machine as fast as possible, here’s exactly what I’d do:

Step 1: Self-Clarity

Why am I doing this podcast?
How does it fit into my bigger business goals?

Step 2: Avatar Clarity

Who is my “qualified lead”?
What’s their biggest dream or goal?
What’s stopping them from achieving it right now?
What problem keeps them awake at night?

Step 3: Market Research

Study other podcasts in my niche
Find patterns in their guest types, interview styles, and titles
Read listener reviews & comments. Are these my ideal leads? What are they craving?

Step 4: The Amplify Method

Find an interview format or episode topic that already performs well in my niche
Identify why it works (guest expertise, story, controversy, actionable advice)
Don’t copy; make it 10X better by asking deeper questions and providing more context

Step 5: Consistency Creates Trust

Release episodes on a consistent schedule
Focus on quality and quantity. the more episodes, the more opportunities to be found
Always aim for conversations that your audience would happily binge

Step 6: Value per Minute

Deliver insight, not fluff; respect your listeners’ time
Highlight clear takeaways and “aha” moments from each guest

Step 7: Strategic Lead Capture

Offer a free resource tied to the topic your audience cares about most (checklists, guides, templates, mini-courses)
Give a short, natural CTA mid-episode and at the end
Direct listeners to join your community, where you can nurture them further

Hope it is helpful for everyone

36 comments