Community is Not a One-Way Relationship:
- Building a community is about collaboration and sharing, not just trying to help yourself.
- Your brand is defined by what people say behind your back, and reputation spreads faster than anything else.
Building a Community:
Community Over Education: Traditional education is no longer enough—community is the future. AI and digital advancements have shifted the focus from pure information to human connection and personal engagement.
Do Something You Wish Someone Had Done for You: Show up for your community the way you wish others had shown up for you when you started. Make a real difference by offering non-scalable, personal attention.
No Gatekeeping: Share your knowledge and resources freely. Collaboration is key to building a movement that changes an industry.
Rules for Building a Community:
- Ditch Digital, Get Personal: Meet your members in person, understand their needs, and build relationships beyond online interactions.
2. The Community Must Solve a Problem: Your community needs to rally around a common goal or problem they’re solving together. It’s about moving an industry forward, not just individual success.
3. No Backstabbing: Build a culture of trust and collaboration, where everyone helps each other instead of competing.
4. Own Things with Your Community: Don’t just provide training—create real opportunities for community members to make money together and own things collectively. For example, owning properties or programs that benefit the entire group.
5. Know Your Success Rate: Keep track of how well your community members are doing. If you don’t know the success rate, how can you improve it?
Local Leadership and Collaboration:
Build Local Leadership: Create local chapters or leadership groups across different areas. Local meetups and events bring people together and allow them to learn from each other.
Create Avatar Trainings: Not everyone wants to do what you do. Segment your community into different avatars based on their interests, and provide tailored opportunities for each group to succeed in their own way.
The Language of Community:
Change the Words You Use:
- Don’t call members students—use words like members, family, or partners to foster a sense of belonging and equality.
- Avoid Q&A sessions—instead, hold Family Nights where people can connect, share, and learn together.
No One Left Behind Challenge: Encourage community members to help each other. The only way to attend special events like Community Camp is by helping others within the community.
Badges and Semesters:
- Create a system where members can earn badges or merit awards based on their contributions.
- Structure your community engagement like semesters, creating specific periods for learning and growth.
Key Takeaway:
You’re Not Selling a Course, You’re Building a Family
The videos alone won’t change lives—it’s the local leadership and community engagement that make the difference. Build a community where members feel like family and take each other under their wings.
This session emphasized the power of community as the engine for building movements and achieving industry change. Pace Morby shared practical strategies for creating a community that is collaborative, personal, and driven by a shared purpose, rather than focusing solely on education or transactional interactions.
[FHL Notes] Day 4 Session 5: Trent Shelton - Protect Your Peace and Step Into Greatness
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