[FHL Notes] Day 4 Session 2: Lamar Tyler - Scaling with Live Events

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Sep '24 (edited) • Intro's & General Discussion

Live Events Build Culture:

Culture is built on 3 Cs: Content + Consistency + Creativity = Community. A strong community leads to increased revenue and cash flow.

Purpose of the Event:

Education Event: Focuses on teaching.
Fulfillment Event: Focuses on delivering value or fulfilling promises.
Hybrid: A mix of both education and fulfillment.
Sales Event: Primarily focused on selling products or services.

Biggest Mistakes in Live Events:

Not watching financials.
Not promoting hard enough.
Not creating an agenda that leads to your desired goal.
Not starting with the end in mind.

Live Event Framework:

Pre-Event:

Key Questions to ask yourself:

How many seats do I need to fill?
What advertising channels will I use? (Facebook Ads, Flyers, Radio, etc.)
What’s my advertising budget?
Who can I borrow traffic from to boost awareness?
What can I use to create buzz?

Marketing Phases:

Pre-sale at current event.
Early bird pricing.
Regular sale price.
Full price.

Goal: Get people to make a decision during your event promotions.

During the Event:

Create an Experience: Ensure that the energy and environment reflect a high-ticket experience.
Social Proof: Demonstrate your system’s success with real-life examples.
Lead Everything to the Offer: Everything should lead participants toward your high-ticket offer.
Upgrade Identity: Challenge the attendees' beliefs and help them see themselves at a higher level.

Example: Upgrade lanyards to create a sense of exclusivity for people who invest.

Post-Event:

Host an “In Case You Missed It” webinar.
Issue a Survey: Gather feedback from attendees.
Recap the Event: Showcase the best moments and replays, leading to a new offer.
Follow Up: Have your team follow up with attendees for additional offers or feedback.

Flip Your Mindset from Hope to Have:

Shift from hoping to have something to knowing that you deserve it. For example:

Hope: “I hope I’ll have a business/team.”
Have: “I deserve to have a business/team.”
If you deserve your hopes, you'll achieve everything in the have category.

High-Ticket Intensive Events:

Example of High-Ticket Intensive:

24 Seats at $500-$3,500.
Low organizational costs (less than $5,000).
High conversion rates.
Provides massive value before the pitch.
Great for over-teachers.

Key Takeaway:

The reason many aren't succeeding is because they’re using yesterday’s tactics to solve today’s problems. To level up, you must shift your strategy to match where you’re headed, not where you’ve been.

This session highlighted the importance of creating strong, culture-driven live events that lead to increased engagement, revenue, and growth. Lamar shared a framework for successful live events, emphasizing the need for consistent promotion, value delivery, and the ability to shift your mindset and strategy for future success.

#FHL #FHLNotes #Day4 #PakulaPost

[FHL Notes] Day 4 Session 3: Taylor Welch - Unlocking Authority and Success

https://www.skool.com/prime-mover/fhl-notes-day-4-session-3-taylor-welch-unlocking-authority-and-success?p=7ef6c78f

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