[FHL Notes] Day 2 Session 1: "FunnelHacker Evolution" with Russell Brunson
Key Message: You Don't Need Permission to Be BIG
Stop playing small—You Have Permission to BE BIG! It’s time to step into your full potential.
Secret 1: You Are the Hero of the Story
We Are All Being Called: Entrepreneurs take on problems that aren’t necessarily their own, and that’s what gives purpose to life.
Entrepreneurs: People who dream and bring their dreams into the world. You are called to serve the people who need you!
Secret 2: Resistance Will Try to Stop You
Resistance Is Your Lesser Self: Whenever resistance shows up, it’s a sign that you have a big dream. The bigger the dream, the bigger the resistance.
Tree and Shadow Metaphor: The tree represents the dream, and the shadow represents resistance—resistance only appears when a big dream is present.
Lies of Resistance:
  1. Procrastination: Putting it off until tomorrow.
  2. Shadow Calling: No real risk involved—just a distraction.
  3. Pleasure Over Fulfillment: Choosing the easy reward without doing the hard work.
True Fulfillment Comes from Doing What’s Hard! Track your resistance, recognize it, and defeat it.
Secret 3: Your Reason for Being
Ikigai: The intersection between:
  • What You’re Good At
  • What You Love
  • What the World Needs
  • What You Get Paid For
Combine Ikigai with ClickFunnels to create a massive world impact.
Secret 4: The Art of Money Getting
Offers Change Lives: Creating offers is the key to serving your audience and making an impact.
  • The more offers you make, the more lives you change.
  • You don’t buy things with money—you buy them with offers.
Key to Offers:
  • Your dream customer is you five years ago. Create offers that provide the map to where they want to go.
  • Position your offer as a New Opportunity instead of an improvement.
  • Increase Value while keeping the price low.
  • Build a Complete Offer Stack to maximize value.
Secret 5: You Are One Funnel Away
Level 10 Offer + One-to-Many Selling Presentation = 2 Comma Club Impact
Can you communicate your story in a way that moves people to take action?
FunnelHacker Evolution - Recap:
  1. You Are the Hero of the Story
  2. Resistance Will Try to Stop You
  3. Your Reason for Being (Ikigai)
  4. The Art of Money Getting (Offers)
  5. You Are One Funnel Away
This session emphasized the importance of stepping into your role as a hero, overcoming resistance, and crafting life-changing offers to reach your dream customers. It's a call to create value, make bold moves, and realize that you're only one funnel away from massive impact.
#FHL #FHLNotes #Day2 #PakulaPost
[FHL Notes] Day 2 Session 2: Richmond Dinh's Challenge Strategy (For Beginners & Experts)
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Jon Pakula
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[FHL Notes] Day 2 Session 1: "FunnelHacker Evolution" with Russell Brunson
Selling Online / Prime Mover
skool.com/prime-mover
Discover the secrets of how to Sell Online and step into your calling as a Prime Mover with Russell Brunson!
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