🔑 Discover the Secret to Scaling Your Business with the Value Ladder! 📊

Brandon Hunsaker

Sep '24 • SellingOnline.com

Big thanks to

@Russell Brunson

for the incredible Value Ladder framework! Here’s how to use it to grow your business and delight your customers:

As customers climb your value ladder, they encounter offers of increasing value and price. Here's how it works:

1️⃣ Free Offers: Start with something free to attract potential customers. Think free eBooks.

2️⃣ Front-End Offers: Offer something with a low price point that provides significant value, like a basic course.

3️⃣ Middle Offers: Provide more value with mid-tier offers, such as advanced courses or specialized services.

4️⃣ Back-End Offers: These are your high-ticket items, like premium coaching or exclusive masterminds.

🔍 Example: Dentists might start with free cleanings, then offer whitening, retainers, and eventually cosmetic procedures, all while promoting continuity programs like regular checkups. 🦷✨

(pg. 49 Figure 3.2 Dotcom Secrets)

For authors, speakers, and coaches, the Value Ladder might look like this:

- Free Offers: Podcast or free webinars 🎙️

- Front-End Offers: Books or home study courses 📚

- Middle Offers: Live events or workshops 🎟️

- Back-End Offers: Masterminds or high-level coaching programs 🎓

Just like Stacey and Paul Martino use their value ladder to help clients improve relationships (pg. 56 Figure 3.5 Dotcom Secrets), or Dr. Woolner transformed his chiropractor business by offering multiple service levels (pg. 59 Figure 3.7), you can guide your customers through increasingly valuable offers.

🛠️ Types of Funnels for Each Step:

- Lead Funnels

- Unboxing Funnels

- Presentation Funnels

- Phone Funnels

Remember, as your customers ascend your value ladder, they become more invested and eager to engage with your highest-level offers. 💪💰

#RussellBrunson #ValueLadder #MarketingStrategy #BusinessGrowth #SalesFunnels #CustomerJourney

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