Aug '24 (edited) • SellingOnline.com
Did You Miss The 7 Copy & Paste Closes?
Copy/Paste Closes... Which one was you favorite one?
Don’t tell other peoples stories and use them as your own… give the person credit.
You don’t have to tell stories that are all yours. You could use stories from others. “My mentor Russell had this really cool thing happen to him…”
  1. Confidence / Decide Close by Myron Golden: 
  • This helps them decide.
  • How many of you would like to exponentially increase your confidence in what you sell? 
  • Myron tells a story about someone complementing his sense of certainty 
  • Confidence = Confide: To trust
  • People who have confidence trust themselves, their process, their outcomes
  • If you don’t have confidence, is because you don’t trust yourself
  • If you would like to have real confidence you have to get to the root of the problem
  • Change the root - change the fact that you have broken your word to yourself
  • You have broken your word so many times that you don't trust yourself
  • You said you were going to become this person, and you quit again
  • So you don’t trust yourself again in the future
  • There is a difference between choice and decision 
Myron’s very detailed story about entering a covenant together. Which is actually an agreement or exchange of vows signed in blood. What a covenant really is, is word to give all of your time, energy, wealth, and resources, to fulfill the agreement.
When people enter a covenant together, they would rather die in honor than live in dishonor.
So when you give your word, you enter into a covenant.
Treat your word like a covenant and you will build trust and confidence in yourself.
If you want to be confident, you have to make a decision.
Stop making choices and start making decisions.
(This was Myron’s repitch close at Funnel Hacking Live 2019)
The entire point, Russell can tell Myron’s story to close his audience by telling Myron’s “#1 way to increase your confidence story” to his audience.
  1.  Wealth Close by Ryan Lee & Brad Gibb:
  • Who has ever felt stuck with their business and stuck with money?
  • Most people make poor decisions because they make bad decisions with money
  • When you are empowered with money you can truly live free
  • Funnel Hacking Leverage - you are sitting next to people who have skills and belief
  • The answers are not always tactical, they are belief
  • And when you leverage other peoples belief, you start to possess that belief 
  • 5000 people x 10 minutes = 50,000 minutes… that is FHL leverage
  • 6 months of work in 10 minutes (power of one-to-many)
  • The Stack: Most people enter the stack and they get uncomfortable
  • When you are uncomfortable to ask for money, it’s because you dont understand whats happening
  • Water analogy - Brad buys RB’s water for $1 and offers to sell it to the audience. That water is no longer $1. Brad values the water for more than $1. Because he entered into an exchange, and both people win, that is a successful exchange. 
  • Help people see the value in the exchange. 
  • The dollar bill is a receipt for the value that was created.
  • Create more value than the dollar exchange and you build wealth.
  • Dollars follow value they do not precede it.
  • The dollars you want are in others peoples pocket. When you want money, you exchange more value than that bill is worth.
  • So when you ask for money, if you know your value is higher than that dollar, you should not feel uncomfortable asking for that money.
  • You have a moral obligation to transact with others to solve their problems
  • KNOW that the value you have is going to leave each other more wealthier (you with money and then with value)
  • Dollars follow value. Give the value.
Russell can now use this story from Brad and Ryan in his closes in the future.
  1. The Mark Schultz Close
“If this is so valuable why don’t you give it to me for free and I will pay you when I make money” false belief
  • RB’s college wrestling coach Mark Schultz was a bad ass, fought in UFC 9, intimidating guy
  • Russell got a knock on his door and its Mark
  • He gives RB a VHS tape - Mark Schults “Total Violence”
  • He asks RB to go grab his wallet and give him all the money in the wallet
  • “This guy can kill me if he wants to” so RB does what he says
  • He tells RB to watch the VHS 
  • Why are you taking my money?
  • If you invest in this video, you will watch it. 
  • “Those who pay, pay attention  
  • “This isn’t a cost, it's an investment, when you pay, you pay attention and get results. 
  • People who get things free don’t get the success they desire 
Russell tells Marks story to close. You can tell RB’s story of him telling this story as your own story
  1. Rich Dad Poor Dad Close
  • Poor people say “I can’t afford that”
  • Rich people ask “How can I afford that?”
  • If you want to be successful and rich, you must think like a rich person.
  • Ask yourself “How can I afford that?”
Example: Use the skills you have to build someone's funnel in exchange for money and get them to finance your investment
  1. Visa/Mastercard Close
  • Telling the story of his first investment with Mark Joyner about how he put that course on a credit card.
  • This course is $10k. You put it on the card. Minimum payment is $50.
  • You have 30 days to implement and pay the next $50
  • In 30 days from now, can you afford $50?
  • If you spent 30 days going through the course and implementing it, could you make money to cover that next $50?
  • Do you think you could at least come up with that $50? You just got yourself another 30 days.
Imagine in 90 days… you only paid $150 but got $10k worth of value that will allow you to make a lot more money.
  1. Two Greatest Expenses Close
  • We never learn the most important math.. How many of you have used algebra in your adult life?
  • Why didn’t they teach us the rule of 72? Because the objective of education is not learning
  • “Right now in your life, what are the 2 most expensive things you pay for?” Write them down
  • Most write down mortgage, loans, groceries, etc.
  • Those are all wrong
  • The Answer:  
  • Chocolate cake analogy: Do you believe you can teach me to bake a chocolate cake? Does it make sense that one intelligent person can teach another intelligent person how to do something? 
  • Do you believe you are intelligent?  “YES”
  • Do you believe RB is intelligent? “YES”
  • Ok write down how much money you made last year
  • Example: $10,000,000 - $80,000 = $9,200,000
  • This is much you paid life for not knowing how to make $10M
  • Do I want to pay life $9,200,000 to not know how to make $10M?
  • If your answer is No, go to the back of the room and go fill out an application
  1. The College Close
  • $85k to go to college
  • Wait 4 years
  • Work for 50 years
  • Maybe make $1M
  • VS
  • Get skill sets from Russell to build a $1M business 
  • Earn the 2CC award in the next 1-2 years
  • Is that better than 50 years?
  • Proof of so many people saying they have done it in less than a year
  • It’s not going to cost you $85k, its $18k for the next year or $1,800 a month
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Doug Boughton
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Did You Miss The 7 Copy & Paste Closes?
Selling Online / Prime Mover
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